Sierra Caragan, graphic designer
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visualizing possibilities,

 

visualizing possibilities,

objective

Select a dead, dying, or defunct brand and revive it while maintaining the brand’s original core values. Design a new identity and explore potential areas for expanding the brand.

approach

I designed a new identity and visual system for Sassy magazine that focused on the brand’s core values of unconventional thinking and self-expression. I looked at ways to expand the brand in the future through products, services, environments, experiences, and events.

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