Sierra Caragan, graphic designer

reliving moments,


reliving moments,


Choose an event that is traditionally recorded in hours, minutes, and seconds. Create a new format and system for measuring the event without using traditional time notation.


I designed a timeline in the form of CD packaging to tell the story of a couple taking Salsa lessons for the first time. Instead of measuring the event using hours, minutes, and seconds, the timeline tells the story through steps, level of enthusiasm, level of frustration, types of dance moves, and songs played throughout the lesson.