Sierra Caragan, graphic designer
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altering forms,

 

altering forms,

objective

Design deliverables using a poem written in a different language without translating it. Use the structure of the poem and letter forms as inspiration to draw, build, and create. The final deliverables will be determined by what is created prior to translating the poem. 

approach

I was given the poem "A Song of Blue and Red" by the Israeli poet Amir Gilboa. Inspired by the letter forms of the Hebrew alphabet, I created sketches and used wire, dough, styrofoam, and cardboard to build physical representations of my sketches. Based on these creations, I designed packaging for a fictional skin care brand.